The Round Acre Project – 12 P’s

The RAP Discovery Tool

Based on the generic coaching performance wheel, the methodology for this model is to review your business from a traditional secular perspective. This is a standard “business as usual” consultancy review designed to provide a clear picture of the structure, style and substance of your business. This is the first stage of the initial discovery meeting – to gain a clear, objective overview of your business, your goals and objectives along with your fears and concerns.

Having established a clear picture of your business from a traditional consultancy perspective we go on to conduct a non-standard, “business NOT as usual” review of your business from a Biblical perspective i.e. how does the business look when benchmarked against the key components we have identified that indicate you and your business are operating in the marketplace but not of it in terms of the principles and measures you have chosen to adopt. Our aim is to help you make a practical, purposeful, profitable difference in the marketplace because you are called to operate by a different set of standards by the highest authority.

We do this by taking you, the entrepreneur business owner through a programme specifically designed to ensure the following key components of business are in place and in day to day practice within your business. The 12 P’s of Christian Entrepreneurship are as follows:


This is the foundation upon which the business is built. You the entrepreneur business owner must be able to clearly and enthusiastically articulate how you have been called to set up in business and pursue your plans for a business in response to Gods moving in your life. This could be as a result of enforced redundancy; desire to leave your current work situation; desire to step back into working life after a period away etc. There ought to be a clear statement of how this enterprise fulfills one of your main reason for being. Ideally this should indicate how your personal knowledge, skills and experience to date along with your desires, talent and spiritual gifts blend to reinforce your “calling” to entrepreneurship.


This gives voice to your personal drivers and motivators as an entrepreneur. It addresses the question “what makes me/us do things in a particular way?” It identifies the underlying fundamental personal drivers and verbal guides that act as your “red lines” for what is acceptable and not acceptable behaviors in business. This forms a key part of your enterprises core VALUES.


This is linked to the above element in that it identifies the rules and standards that you the entrepreneur hold yourself to in relation to how business is to be conducted. They will be shared with all stakeholders involved with the business as the stated PRINICPLES of business conduct. When reviewed in conjunction with the philosophy of business practice this should clearly communicate your businesses ethical principles.


In this section we focus specifically on the details of the product/service that forms the profitable output of your business – what you are selling. This takes the form of a detailed review of the benefit to your customer/client. A critical aspect of this review should be a focus on the process of production – the steps involved in getting the product/service to your customer/client. This will highlight any efficiency and effectiveness gaps that could lead to performance enhancement/cost savings etc.


This section focuses on both generic (profession, industry, sector etc.) and your specific business performance criteria aimed at highlighting the key success factors. Based on the business principle of “what gets measured gets performed”, the purpose of this exercise is to ensure that the right activities and behaviors are both assessed (measured) and reviewed (rewarded) periodically. This is a key part of each individual’s Personal Development Plan (PDP) and also for the businesses ongoing strategic planning.


This is a key element and must be handled with care. It is important to position this emotive topic as a positive and important aspect of entrepreneurial endeavors without it being or becoming the main and/or only reason for being. We believe Christian Entrepreneurs should be encouraged/ coached/ mentored to see the generation of profits within your business as a critical and desirable output. For many, getting to grips with the fact that profit generation is not just okay but very much required enables entrepreneurs to validate their calling to business by meeting a philanthropic need i.e. funding the great commission either directly or indirectly as the calling/business model requires.


This segment identifies the stakeholders involved in your business. Our purpose is to enable and encourage you the entrepreneur to identify each stakeholder group and to describe in what way your business impacts them. Each business has a range of stakeholders that are affected by what we do, and sometimes by what we don’t do in business. It is important to consider the responsibilities you have to each person/group that make up your stakeholder community


What is your presence in the marketplace? Where/how do people find you?
Are you in the right place at the right time offering the right thing to meet the needs and desires of your market customers/clients? These are important questions to ask both for today and also for the future. Is your business physically situated in a place that is convenient and attractive to customers/clients? Is your business making efficient and effective use of internet website/ social media facilities?


What guarantees and or assurances does your business offer to meet customer/client reasonable and fair expectations? Does this fulfill the associated trust requirements for your industry/profession? To what extent does this provide a robust quality assurance component associated to matters of TRUST and brand value?


Do you have a compelling “elevator pitch” i.e. a short, sharp, clear, compelling and enticing sales message that encourages potential customers/ clients and introducers to want to know more about you and your business? This is often a weakness in the SME sector. Many business owners believe their technical prowess, abilities, knowledge, skills and experience/expertise is sufficient – this is seldom the case. There needs to be a clear and compelling “benefit statement” associated with your proposition and you the entrepreneur need to able to communicate this effectively to all stakeholders – particularly customers. Your business pitch goes much further. It encaptures your whole marketing and communications strategy. Some entrepreneurs are naturally very good at this. Some would benefit from an external perspective.


Linked to the pitch segment, this section focuses on the desired brand experience each customer expects, receives and ultimately shares as an advocate of the business. This reaches into the culture of your business which is associated strongly with your business philosophy. What do you want your customers/clients to say about your business regarding brand experience? This is a vitally important aspect of business that must not be left to chance.


In this final section of the 12 P’s we work with you to drill down into the ultimate benefit/reward you hope to achieve for yourself also what you wish to provide for various stakeholders involved in your business enterprise. This section focuses on identifying your VISION for the business – its reason for being.