The BABECS Group is a family owned business. The owners Brian and Anne Sweeney have been married for 35 years and have enjoyed successful independent professional careers. In addition they have worked together in business for nearly 40 years in a range of business enterprises. There combined wealth of expertise and their first hand knowledge and experience of God’s leading and guiding on their life is the strong foundation upon which the BABECS group is built.

Brian Sweeney

Brian is CEO of the BABECS Group, Managing Director of BABECS Consultancy Ltd; Visiting Fellow at Liverpool John Moore’s University School of Business; Chairman of the Board of Directors at Capernwray Bible School.

Brian has been involved in financial services since 1985 and has held numerous senior management roles specialising in business development, sales & marketing and strategic planning.

As the UK’s leading authority in the field of financial psychology Brian is considered to be one of the main thought leaders within the financial planning community. He is a regular contributor to professional publications and is a well known and extremely popular speaker and presenter.


MBA Master of Science in Business Administration
MSc Master of Science in Financial Planning and Business Management (merit)
MSc Master of Science in Coaching and Development
BSc (hons) Batchelor of Science in Psychology

Professional Qualifications:

Chartered FCSI – Fellow of the Chartered Institute of Securities and Investments
FCIM – Fellow of the Chartered Institute of Marketing
FCMI – Fellow of the Chartered Management Institute
FIC – Fellow of the Institute of Consultants
FISMM – Fellow of the Institute of Sales and Marketing Management
CFP – Certified Financial Planner

Other qualifications and offices held:

UK Athletics – Sprint Hurdles/Combined Events Coach
JP – Justice of the Peace
Visiting Fellow – Liverpool John Moores University Business School

Anne Sweeney

Anne is a Director of the BABECS Group; Clinical Nurse Specialist in Pediatric Epilepsy; Governor at Prince’s Special School in Liverpool.
Anne has been involved in many different aspects of Nursing during her forty six years within the NHS. This includes setting up the first Pediatric Epilepsy Service in the UK funded by the Roald Dahl Foundation in 1991. Anne was a founder member of ESNA, the Epilepsy Specialist Nurse Association and Chaired the association in its second year.

Professional Qualifications:

RSCN – Registered Sick Childrens Nurse
SRN – State Registered Nurse
SCM– State Certified Midwife
NNEB – National Nursery Examination Board
Dip. Epilepsy – Diploma in Epilepsy

Telephone number: 0800 000 0000
Email: info@babecs.co.uk